Privacy Policy

Welcome to Broadway Auto Transport. We respect your privacy and are committed to protecting your personal data. This Privacy Policy informs you how we look after your personal data when you visit our website (regardless of where you visit it from) and tells you about your privacy rights and how the law protects you. Broadway Auto Transport acts as a licensed property broker; in this capacity, we act as a data controller for the information you provide to obtain shipping quotes and facilitate logistics services.

By using our website, located at https://broadwayautotransport.com/, or by engaging our services, you consent to the data practices described in this policy. We have designed this policy to be transparent about the "broker-carrier" information exchange, which is necessary to move your vehicle across state lines. If you do not agree with any part of this Privacy Policy, please discontinue the use of our digital platform and services immediately. This policy is governed by United States federal and state privacy laws and is updated periodically to reflect new regulatory requirements and technological advancements in data security.

Information Collected

To provide accurate auto transport quotes and manage the logistics of vehicle shipping, Broadway Auto Transport collects several categories of personal and technical data. First and foremost, we collect Identifiers, which include your legal name, primary phone number, and email address. This information is essential for our agents to contact you regarding your quote and to provide status updates once a shipment is in progress. Additionally, we collect Service-Specific Data, such as the pickup and delivery addresses (city, state, and zip code) and comprehensive vehicle details, including the Year, Make, Model, and operational condition (operable vs. inoperable).

Beyond the information you manually input, our servers automatically collect Electronic Network Activity Information. This includes your Internet Protocol (IP) address, browser type, operating system, and the specific pages you visit on our site. We may also collect geographical data derived from your IP address to better understand the regional demand for our shipping lanes. For commercial clients and individual consumers who proceed with a booking, we collect financial information through secure portals, though we do not store full credit card numbers on our local servers. All data collection is performed with the intent of facilitating a seamless brokerage experience, ensuring that the third-party motor carriers assigned to your order have the precise information required to execute the transport safely and legally.

How Data is Used

The primary purpose of collecting your data is to fulfill our role as a logistics intermediary. We use your information to generate real-time shipping quotes by analyzing market variables against your specific route and vehicle type. Once you have requested a quote, your contact information is used to send automated pricing estimates and follow-up communications. For customers who transition from a quote to an active booking, your data is used to draft the Shipping Order and to communicate with potential motor carriers within our network to secure a driver for your specific dates.

We also utilize collected data for internal business analytics and "quality assurance." By analyzing user behavior on our website, we can optimize our "Instant Quote" engine to be more user-friendly and accurate. Your email address may be used to send newsletters, service updates, or promotional offers, provided you have not opted out of such communications. Furthermore, we use technical data to maintain the security and integrity of our website, detecting fraudulent quote requests or malicious attempts to scrape our pricing data. In the event of a dispute or insurance claim regarding a shipment, your data is used to provide the necessary documentation to insurance adjusters and legal representatives. Every use of your data is aimed at enhancing the efficiency of the vehicle relocation process and maintaining a high standard of customer service.

Cookies & Tracking Technologies

Broadway Auto Transport utilizes cookies, web beacons, and similar tracking technologies to enhance your digital experience and gather information about how our website is used. Cookies are small text files placed on your device that allow our website to remember your preferences (such as the last vehicle you quoted) and provide a more personalized experience. We use both "session cookies," which expire once you close your browser, and "persistent cookies," which stay on your device until deleted.

In addition to our own cookies, we may use third-party tracking tools like Google Analytics to monitor traffic patterns and site performance. These tools help us understand which shipping lanes are most searched and which sections of our site provide the most value to users. We also use "conversion pixels" from social media platforms and search engines to measure the effectiveness of our advertising campaigns. These technologies do not collect your name or phone number directly but rather track "clickstream" data. You can choose to disable cookies through your individual browser settings; however, please be aware that doing so may prevent you from using certain features of our "Instant Quote" interface. By continuing to use our site without changing your settings, you consent to our use of these tracking technologies as part of our effort to provide a modern, data-driven brokerage service.

Third-Party Sharing

As a broker, sharing specific segments of your data with third parties is a functional necessity of the auto transport process. Once a shipment is booked, we share your name, vehicle details, and pickup/delivery locations with our Vetted Motor Carriers. These carriers are independent third parties who require this information to physically transport your vehicle. We only share the information essential to the performance of the contract. Additionally, we use third-party Customer Relationship Management (CRM) software to store and manage our communications with you, ensuring that our agents have a complete history of your service requests.

For financial transactions, your payment data is processed by secure, PCI-compliant Payment Processors. Broadway Auto Transport does not store your full credit card information on its own servers. We may also share data with Marketing and Retargeting Tools to display relevant advertisements to you on other websites after you have left our platform. We do not sell your personal data to "lead generation" companies or third-party telemarketers. We may, however, be required to disclose your information to law enforcement or regulatory bodies (such as the FMCSA) to comply with legal obligations, respond to a subpoena, or protect the rights and safety of our company and other users. All third-party partners are vetted to ensure they maintain data protection standards equivalent to our own.

Data Retention

Broadway Auto Transport retains your personal information only for as long as is necessary to fulfill the purposes for which it was collected. For users who merely request a quote but do not book a service, we typically retain contact information for a period of 12 to 24 months. This allows us to provide follow-up quotes if your shipping needs arise again and to perform long-term market trend analysis.

For customers who complete a shipping transaction, we are legally required to maintain records of the Bill of Lading, the Shipping Order, and carrier insurance documentation for a longer period—often up to seven years. This retention period is dictated by federal transportation regulations, tax laws, and the statute of limitations for potential legal claims or insurance disputes. Technical data, such as IP addresses and server logs, is generally purged on a shorter cycle unless it is flagged for security or fraud investigation purposes. When the retention period expires, or when a valid "right to erasure" request is processed, we securely delete or anonymize your data so that it can no longer be associated with you. Our goal is to balance the operational need for historical data with the fundamental privacy right of minimizing data storage.

Security Measures

The security of your data is a top priority at Broadway Auto Transport. We implement a variety of administrative, technical, and physical security measures to protect your personal information from unauthorized access, loss, or alteration. Our website is encrypted using Secure Socket Layer (SSL) technology, which ensures that the data transmitted between your browser and our servers remains private and integral. You can verify this by looking for the "HTTPS" and the padlock icon in your browser's address bar.

Internally, access to your personal data is restricted to authorized employees and contractors who need the information to perform their job duties (e.g., dispatchers, customer service agents, and billing departments). Our servers are hosted in secure data centers with 24/7 monitoring and firewalls to prevent external breaches. We also conduct regular security audits to identify and mitigate potential vulnerabilities. While we strive to use commercially acceptable means to protect your personal information, it is important to remember that no method of transmission over the internet or method of electronic storage is 100% secure. We encourage you to use strong passwords and to be cautious when sharing sensitive information over unencrypted networks. In the event of a significant data breach, we will notify affected users in accordance with applicable state and federal notification laws.

User Rights

Depending on your state of residence (such as California under the CCPA/CPRA), you may have specific rights regarding your personal data. These rights generally include the Right to Know, which allows you to request a report of the categories and specific pieces of personal information we have collected about you. You also have the Right to Correct inaccurate information in our records, which is particularly important for ensuring that your vehicle details and contact information are current.

Furthermore, you have the Right to Delete your personal information, subject to certain legal exceptions (such as our need to maintain records for tax purposes or to fulfill a contract). You have the right to be free from discrimination for exercising your privacy rights; Broadway Auto Transport will not deny you service or provide a different quality of service because you have made a privacy-related request. To exercise any of these rights, you may submit a request through our designated privacy portal or by contacting us via the email address provided in the "Contact Information" section. We will verify your identity before processing any such requests to ensure the security of your account and to prevent identity theft. We aim to respond to all valid requests within 30 to 45 days.

Opt-Out Instructions

We believe in giving our users control over how they hear from us. If you no longer wish to receive marketing emails, newsletters, or promotional updates from Broadway Auto Transport, you can Opt-Out at any time. Every marketing email we send includes a clear "Unsubscribe" link at the bottom. Clicking this link will automatically remove you from our marketing distribution list, though you may still receive "Transactional Emails" related to an active shipping order (such as your deposit receipt or carrier assignment notice).

If you have provided your phone number and wish to opt-out of SMS (text) communications, you can reply "STOP" to any message you receive from us. We will process these requests immediately to ensure your preferences are respected. For those who wish to opt-out of third-party tracking and "remarketing" advertisements, we recommend using browser-based "Do Not Track" settings or visiting the Network Advertising Initiative (NAI) opt-out page. Please note that opting out of marketing communications does not delete your data from our historical shipping records, as that must be handled via a formal "Right to Delete" request as outlined in the User Rights section of this policy. We are committed to honoring your communication preferences without hurdle or delay.

Contact Information for Privacy Concerns

Broadway Auto Transport is committed to resolving any complaints or concerns you may have about your privacy and our collection or use of your personal data. If you have any questions about this Privacy Policy, or if you believe that your data has been handled in a way that is inconsistent with this policy, please reach out to our Privacy Compliance Officer.

You can contact us using the following details:

Broadway Auto Transport
Attn: Privacy Department
1 MAIDEN LANE, 5TH FLOOR NEW YORK 10038 NY United States
info@broadwayautotransport.com
Phone: (917) 594-5566

When contacting us, please provide your full name and a description of your concern so that we can assist you effectively. We take all privacy inquiries seriously and will work with you to address your concerns in a timely and professional manner. For residents of certain states, if we are unable to resolve your concern directly, you may also have the right to lodge a complaint with your state's Attorney General or relevant data protection authority.